Alcohol advertising and youth teenage manipulation essay

Tony was eventually found to have contravened Section 13 of the Canadian Human Rights Act that prohibits the dissemination of messages likely to expose groups to hatred by telephone. Tony's love for his children led him on a spiritual journey of personal transformation.

Alcohol advertising and youth teenage manipulation essay

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Alcohol advertising indirectly causes many societal problems that need to be dealt with. However, one can identify three major issues that need to be addressed, namely the over-consumption of alcohol, underage drinking, and the perception of a negative body image.

Some experts link excessive alcohol consumption with an increased exposure of the population to advertisements for alcohol. Alcohol advertisements broadcasted on television—especially on sports channels—have been identified as being the most effective.

They make the largest contribution to the rate of growth of alcohol consumption compared to any other type of publicity, such as magazine and billboard advertisements Longman Over-consumption of strong spirits, such as whiskey, vodka, and gin can readily lead to a crippling dependence on alcohol, debilitating illnesses, and even premature death.

Further social consequences that need to be factored in include divorce, domestic violence, and bankruptcy. Another issue unequivocally associated with alcohol advertising is the relentless rise in underage drinking. In the USA, as well as in many other countries, a person is only legally permitted to consume strong alcoholic drinks when they are 21 years old.

However, according to scientific research, many young people begin to consume alcohol at a much younger age Reese This phenomenon, encouraged by judicious advertising, is supported, for example, by a specific college culture that promotes binge drinking and wild parties Reese In some countries of Eastern Europe, it has been reported that young people use or even abuse alcohol well before they enter college.

The stereotypical and racy sexual imagery projected by advertisements that actively promote alcohol consumption raise significant moral and ethical issues. One of the primary target audiences of alcohol advertisements is the single, young man.

Not only young men, but also young women watch these advertisements. Women tend to compare themselves to the models featured in the commercials. In the real world, this is simply not the case; there are all sorts of shapes and bodily sizes of attractive women.

Sadly, a psychological disease termed dysmorphophobia, a dysmorphic syndrome or a body dysmorphic disorder has been classified.


Companies that produce alcohol, as well as advertising agencies, are generally more concerned with promoting a certain brand than with the ethical consequences of their actions Longman Besides, alcohol companies argue that they have a right to advertise in the most effective way possible in order to generate sales Reese However, negative effects of alcohol advertising are worth considering, as they cause social and personal problems, such as alcohol over-consumption, underage drinking, and negative body image.

Alcohol and Its Ruckus. Desert Flower Press, The Curse of Alcohol and Advertising.

Alcohol advertising and youth teenage manipulation essay

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Alcohol and Teenagers essaysToday, alcohol is used for celebrations, such as parties and family reunions. Since alcohol comes in so many forms, such as wine, beer and hard liquors mixed with sodas and juices, there are many .

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The executive officer of the McCusker Centre for Action on Alcohol and Youth, Julia Stafford, said the papers together show that exposure to alcohol marketing impacts on young people’s drinking.