Lg electronics global strategy in emerging markets case analysis

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Lg electronics global strategy in emerging markets case analysis

People are switching to smartphones to connect to the internet in developing countries. Smartphones are becoming important to connect people to the web as fixed-line telephone networks are often weak in emerging markets and building new ones is expensive. China, the world's largest smartphone market now, as well as fast-growing markets of India and Brazil, local smartphone makers in these emerging markets could become a threat over market leaders Samsung and Apple with their low-cost decent smartphones.

Recent news on Xiaomi, a Beijing-based company, designs its phones with high-end specifications and sells them at midrange prices. Though Xiaomi smartphones is still inferior to iPhone or the Galaxy in terms of quality, but the company beats them on price, a significant factor for many consumers in China.

On top of that, other smartphone makers like China's Huawei, ZTE and Lenovo and India's Micromax and Karbonn, are offering those features on their smart phones at a price local populations can afford.

There is nothing in the existing technologies of Samsung or Apple that cannot be matched by other companies, thus Samsung may need to create phones that are cheap but capture the aspirations and imagination of users in emerging markets to compete on cost. Innovation and design Samsung, the largest brand in South Korea and it is also multinational company which diversified business under name of Samsung such as Samsung electronics, Samsung heavy industries and Samsung heavy construction.

Samsung from producing black white TV as their sole purpose transform to a world reputable high technology corporation nowadays, Samsung was making a lot of right in innovative their products.

Lg electronics global strategy in emerging markets case analysis

Samsung put their efforts to create new and better design and products, this has been brought Samsung to win many awards and get 17, patents worldwide.

To balance between feelings and reason, Samsung's philosophy is using geometric and technological parameters and enhancing the design so the user can be emotional connection with its product. Samsung has such as good results in innovation and design because of their co-operation have a team of creative, knowledgeable and experiences people to contribute in the development of technology and Samsung aims to satisfy more consumers with its products and services.

PEST Analysis Political Legal issues - Samsung faced several patent lawsuits issues in the smartphone industry in recent years - Samsung protects their intellectual properties by suing competitors and claiming infringements rights on patents design and ideas Economic - Samsung is the top dealer of android smartphones Social.Apple business overview from the company’s financial report: “The Company designs, manufactures and markets mobile communication and media devices and personal computers, and sells a variety of related software, services, accessories, networking solutions and third-party digital content and applications.

Because the case for pursuing the global middle market is compelling, and the complexities are daunting, it is understandable that many senior executives at major consumer and industrial product companies are ambivalent about — or even resistant to — the idea.

Korea, Russia, and other emerging markets.

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Resources. Pankaj Ghemawat. LG had bet an important part of its future on success in emerging markets.

Lg electronics global strategy in emerging markets case analysis

It had entered coun- tries such as Brazil, China, and India fairly early in its evolution, and those investments were providing. Analysis is based on years of global research and interaction with the key suppliers, innovators and end users.

Application analysis: Market size and trend analysis of 20 end applications. Case Study: LG Electronics “Global Strategy in Emerging Markets” LG Electronics is the lead company of LG Group, a South Korean multinational corporation.

The group consists of five business units - Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions.

Samsung is a global conglomerate that operates in the “White Goods” market or the market for consumer appliances and gadgets. The company that is a South Korean family owned business has global aspirations and as the recent expansion into newer markets has shown, Samsung .

Porters Five Forces Analysis of Samsung