Purpose statement for business plan

Examples of Company Purpose Statements This page provides some guidance on and real examples of company mission statements. When writing a business plan, it is important to have a clear, singular company purpose. It can be helpful to read the company purpose statements of actual, successful companies when developing your own. In the legal filing of a new company, the purpose can be broadly defined as any lawful purpose for which companies may be organized.

Building strong relationships The Boeing Company, Africa Division Our mission is to establish a powerful presence and positive image of The Boeing Company with governments, businesses, and community leaders.

We will fulfill our mission through the mutual satisfaction of the needs of our customers, employees and investors. Publix Our Mission at Publix is to be the premier quality food retailer in the world.

Examples of effective purpose statements:

AVEDA Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the word of beauty, but around the world.

General Motors We are working to create an environment purpose statement for business plan naturally enables GM employees, suppliers, dealers and communities to fully contribute in the pursuit of total customer enthusiasm.

Consequently, this mission also provides support for charitable causes around the world. Leaf Paper — Paper Industry The mission of New Leaf Paper is to be the leading national source for environmentally responsible, economically sound paper. We supply paper with the greatest environmental benefit while meeting the business needs of our customers.

Our goal is to inspire, through our success, a fundamental shift toward environmental responsibility in the paper industry.

Latino Public Broadcasting Latino Public Broadcasting supports the development, production, acquisition and distribution of non-commercial educational and cultural television that is representative of Latino people, or addresses issues of particular interest to Latino Americans.

These programs are produced for dissemination to the public broadcasting stations and other public telecommunication entities.

Integrated Medical Systems Integrated Medical Systems is an independent service organization for the healthcare market. When you choose IMS as your service provider for medical equipment, we will change the way you think about service.

You will experience the freedom and confidence that comes from IMS taking care of all the details behind the scenes — details you once had to handle yourself. Axiom — groundbreaking legal services firm Dedicated to a simple principle: UTStarcom — global leader in IP access infrastructure products Enable service providers to deliver high-quality, affordable voice, data and video services in both emerging and established telecommunications markets.

The company designs, develops and markets carrier-class wireline, wireless, optical and switching systems that are crucial to the cost-effective expansion of next-generation telecom networks. UTStarcom has built a sustainable competitive track record through continued innovation in IP access technology, leveraging its success in China to capitalize on other high-growth markets worldwide, and delivering consistently strong, high-quality financial results.

University of Phoenix The mission of University of Phoenix is to educate working adults to develop the knowledge and skills that will enable them to achieve their professional goals, improve the productivity of their organizations, and provide leadership and service to their communities.

Winn Dixie — Food Distributor Honest and ethical conduct; accurate and timely disclosures and financial records; and compliance with applicable governmental rules and regulations are essential to obtaining and maintaining the trust of our shareholders, associates, consumers, vendors and the public at large.

We are committed to acting with integrity and to conducting our business in compliance with applicable law.

Community involvement is an integral part of our business and is carried out through a program of grant-making, volunteerism and leadership in community service. Hershey Foods Our mission is to be a focused food company in North America, and selected international markets, and a leader in every aspect of our business.

Our goal is to enhance our 1 position in the North American confectionery market, to be the leader in U. Run Smart — Think like an inventor, being first in creating smart and innovative customer solutions through machines, service and concepts.

Run Fast — Think like a customer, pursuing rapid expansion of our global customer coverage on the farmsite, worksite and homesite.

Run Lean — Think like an investor, driving financial returns higher by maximizing employee performance, achieving global cost leadership, reducing asset intensity, and creating profitable global preeminence through acquisitions, strategic alliances, and e-business.

Dow — Chemicals To constantly improve what is essential to human progress by mastering science and technology. The Mission Statement can be broken into three components: Essential to Human Progress — The products we make find their way into products that provide people the world over with improved lifestyles.

All of us at Dow must understand and take pride in this. We must also use this concept to further connect Dow with the external markets we serve.The purpose of the strategy statement is to ensure that employees have a clear understanding of the company’s strategy.

Hierarchy of company statements The strategy statement is the fourth level in the hierarchy of company statements. • Unsubstantiated assumptions can hurt a business plan; the business owner Executive Summary or Statement of Purpose Table of Contents Section One: The Business A.

Description of Business Business Plan Outline. Disregard any questions that do not apply to your business. Statement of Purpose. The statement of purpose spells out the propose of this proposal or what the reason is for preparing the request.

It should include a very brief summary of the business as an introduction, then the basic points of the financing proposal.

Criteria for a Good Mission Statement

The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.

To Our Employees We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. This Business Plan includes “forward-looking statements and projections.” All such statements and projections within this Business Plan, other than statements of historical fact, regarding the Company or its strategies, plans, objectives and expectations, are all forward-looking statements.

A specialized legal form of business plan crafted by lawyers for the purpose of soliciting formal investments. Risk The parts of a business or business plan that expose the firm to any kind of loss—profits, sales, reputation, assets, customers, and so on.